About — Idit Frenkel, UX Designer & Researcher (Berlin)
TL;DR
Product designer with roots in design studios and startups, now working at the intersection of UX, research, content strategy, and data-driven design. Experienced in SaaS and digital publishing, with a focus on building systems that support great storytelling.
Outside of work: Berlin-based, studying Psychology & Music, DJ’ing, and collecting vinyl and plants.
Experience
Haaretz Group
2023 - Present Senior Product Designer (UX/UI) Runner Up, European Press Prize 2025Balance UX, visual storytelling, editorial needs, and business goals to support Haaretz’s award-winning journalism and keep readers engaged.
Wix
2015 - 2023 Product Research & Strategy Led research & strategy for two website builders modules – cutting time-to-publish by 47% and boosting success by 84%.Combined user research, cohort strategies, and iterative design to increase site success rates across diverse user segments.
Content Designer Designed Wix’s most profitable and widely-used template during COVID-19.Blended UX writing, information architecture, and user-centered design to craft sector-specific templates – validated through testing and prototyping.
RSVP Studio
2010 - 2015 Co-Founder & Product Design Lead Named one of Israel’s leading web design agencies (TimeOut Tel Aviv, 2012)Led UX/UI, content strategy, and branding for custom WordPress websites – from research to design. Co-managed a team of six, delivering creative and technical solutions for clients in media, culture, and business.
Aniboom
2008 - 2010 Lead Product Designer Developed the brand and design language in collaboration with Neville Brody’s studioLed UX/UI for a SaaS platform serving a global community of animators. Designed core tools including a web-based animation editor, CMS, and CRM.
Walla
2003 - 2007 Web DesignerWorked across all in-house design tasks for one of Israel’s leading news portals.
McCann Erickson
2000 - 2003 Digital Graphic DesignerCreated digital assets for advertising at McCann Israel’s digital division.