More Selected Product Design (UX/UI) Works
I design and evolve the newspaper’s digital language across product, UX, and visual storytelling.
Stakeholders
I collaborate closely with fellow designers in the studio, product managers and project leads, journalists and editors, as well as developers, marketing, and sales teams.
Design System
My work includes the development and ongoing maintenance of the group’s design system - a scalable foundation that ensures consistency, efficiency, and quality across all products.
Anchored in Storybook, powered by design tokens, and managed through structured Figma libraries, the system seamlessly supports two languages; Hebrew and English.
Editorial Challenges
Designing for a fast-paced newsroom means working in a constantly dynamic and demanding environment,
much like the news itself.
Our work balances between building scalable, responsive, multilingual content solutions that
streamline daily workflows, and developing new ones for evolving formats.
Ongoing Design Upgrades
Creating a system of lists and components unified in look, hierarchy, and design language, yet flexible enough to serve diverse editorial needs.
Intent-based Article Layouts
Recipe pages were redesigned to provide readers not only with high-quality content, but also with practical tools cooking. *Please note, the original project is in Hebrew.
View project
Local Elections 2024
For Israel’s local elections day, we built a dedicated page that displayed real-time results through custom components.
The page recorded over one million unique visitors and three million page views on election day itself, with the numbers continuing to grow in the following days (during the second and third rounds in certain municipalities). *Please note, the original project is in Hebrew.
View project
Best TV 2024
For the annual TV year-in-review, we created a dedicated page that invited readers to vote for their favorite series of the past year.
Tens of thousands of readers ranked and selected shows, making the page one of the most successful projects in terms of user engagement. *Please note, the original project is in Hebrew.
View project